Our Story

Tourath Traction

As we reflect on the incredible journey of Tourath, we extend our deepest gratitude to each and every one who has been an integral part of this transformative endeavor. The unwavering support, dedication, and belief in the vision have been the driving force behind Tourath's evolution.

Our journey began in 2017 with the establishment of Al-Mubader, meaning the initiator, as a digital platform fostering innovation and entrepreneurship. The initial ambition was to connect entrepreneurs, freelancers and students with mentors and investors. In 2018, Tourath emerged, shifting its focus to a touristic platform connecting service providers with travelers. However, during our exploration of The Holy Land to curate experiences, we discovered neglected historical sites of great importance, with the surrounding land suffering from abandonment rather than cultivation for the benefit of humanity and the planet.

 

The energy and momentum have naturally shifted from a focus on building a digital platform aligned with global technological trends to a genuine grassroots movement, emphasizing the land and its rich culture. Today, Tourath stands as a social enterprise, dedicated to effectively connecting networks with communities to cultivate greater productivity and vital outcomes for all. Our mission is to revive the heritage of the holy land, empowering locals and fostering economic cycles in the community by rejuvenating abandoned land and heritage sites.

 

Passionate believers drive our multi-dimensional project, converging architecture, agriculture, economy, financial accounting, energy efficiency, and more. Over the past seven years, Tourath has undergone several trials and attempts to launch as a startup. The journey has been challenging, yet profoundly engaging, accumulating invaluable experiences and insights.

 

Tourath is now at the forefront of promoting new paradigms, focusing on empowering local communities and sustainability rather than complexity in innovation. As we move forward, we are confident that our collective efforts will continue to make a positive impact on the world.


Reviving Heritage, Empowering Communities

Tourath is a dynamic social enterprise committed to forging meaningful connections between networks and communities, with a steadfast focus on productivity, sustainability, and revitalization. Driven by a noble mission to breathe new life into the heritage of the Holy Land, Tourath empowers local communities and revitalizes abandoned land and heritage sites through innovation and collaboration.

Our Mission

Tourath aims to create a sustainable economic cycle by actively involving local communities, empowering them to take the lead in driving social, economic, and ecological prosperity. By leveraging technology and heritage, Tourath fosters community-led development that aligns with modern sustainability principles.

Key Projects

  1. Tourism Project: “Native Experiences”
    This project highlights the power of technology in creating economic opportunities for local communities. Tourath’s digital platform connects explorers with local service providers, promoting a circular economy while offering authentic experiences rooted in the culture and traditions of the Holy Land.
  2. Sustainable Living Concept: “Enkidu”
    Enkidu embodies the vision of sustainable housing and community-driven development. Combining environmentally conscious practices with innovative design, Enkidu serves as a hub for experiential learning, fostering sustainable tourism and setting a new standard for living in harmony with the land.
  3. Research for Development: “Marketplace”
    The Marketplace is Tourath’s cornerstone for agricultural and business innovation. By empowering local farmers through an online platform, it connects them with new markets while showcasing sustainable farming techniques that maximize resource efficiency and economic resilience.

Evolution and Growth

Tourath is evolving from a grassroots initiative into a fully fledged social impact fund, with a particular focus on infrastructure redevelopment. Our roadmap includes:

  • Phase 1: Develop eco-tourism and commerce platforms to stimulate economic growth, empower local communities, and promote sustainability.
  • Phase 2: Open new pathways for generative real estate investments, reviving cultural heritage and creating lasting economic and social impact.

Tourath’s holistic approach blends social innovation with ecological responsibility, creating a thriving ecosystem where local communities are the drivers of their own success.